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China’s winter tourism attracts nearly 200 mln tourists in 2017-2018 season

Tourists view snow sculptures at the Changbai Mountain scenic area, northeast China's Jilin Province, Jan. 17, 2016. Winter tourism in the Changbai Mountain is booming nowadays, attracting 2,000 people per day to enjoy the winter fun. (Xinhua/Xu Chang)

Pan Pacific Agency | COMMUICATION AGENCY FOR PACIFICA REGIONS

BEIJING, Feb 5, 2019, Xinhua. A total of 197 million people took part in winter tourism from November 2017 to March 2018, according to an annual report released by the China Tourism Academy recently, reported the Xinhua.

Winter tourism refers to tourist activities related to ice and snow.

The cost associated with winter tourism has been decreasing while the public shows increasing interest in participating, said Han Yuanjun, editor-in-chief of the report.

Winter tourism is conducive to rural vitalization and local economic transformation, the report said.

Winter tourism has been booming in China since Beijing won its bid in 2015 to host the 2022 Winter Olympic Games. Local governments of Beijing and the provinces of Hebei, Jilin and Heilongjiang have unveiled policies to promote winter tourism.

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