Peru to launch campaign to revive domestic tourism

Lima, capital of Peru. Photo: ANDINA. Sketched by the Pan Pacific Agency.

LIMA, Aug 4, 2020, ANDINA. Peruvian Prime Minister Pedro Cateriano has announced that — in the second half of the year — the Government will launch a campaign to revive domestic tourism in a responsible, gradual and safe manner, ANDINA reported.

The initiative is aimed at stimulating more than 6 million potential travelers throughout the country.

“A domestic tourism campaign will be launched in the second half of 2020 under the umbrella of Marca Peru (Peru Brand). We expect to stimulate more than 6 million potential travelers and generate over S/370 million (around US$104.8 million),” he stated.

According to the President of the Council of Ministers, the Government —through the Tourism Quality program— is coordinating with national and international certification bodies to ensure that Peruvian destinations comply with the biosecurity measures required around the world.

Financial support

The government official stressed that the creation of the Business Support Fund (FAE), with S/500 million (around US$141.6 million) meant for credit guarantees, will give tourism sector companies some respite.

During its last year in office, the Government will expand the scope of this fund so as to cover a greater number of creditworthy companies, as well as the debt capacity.

By doing so, the fund will provide financing to more than 30% of micro and small-sized enterprises (MSEs).

Remarks were made at Congress on Monday during a plenary session in which he presented the Government’s general policy and requested the confidence vote of legislators.

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