‘Tochka Rosta’ Forum’s participants to discuss the increasing of the Russians’ involvement in a healthy lifestyle

SOCHI, Oct 19, 2019, Pan Pacific Agency. Representatives of the Russian authorities, business and society will discuss how to increase the involvement of the Russian people in sports at the Regional Economic Forum ‘Tochka Rosta’ (eng. equivalent – Point of Growth). The event will be held in ‘Rosa Khutor’ Resort (‘Rosa Hall’, Sochi) from October 30 to November 1, 2019. Forum’s participants will debate on a development of the fitness industry after the adoption of amendments in the federal legislation, discuss the possibility of investments in sports and healthy lifestyle, the press service of the ‘Tochka Rosta’ told Pan Pacific Agency.

“The decrees of the Russian President dictate to involve about 55% of the Russian people in sports by 2024. The fitness industry is one of the platforms to such involvement, and any communications between companies of the sports and healthy lifestyle are extremely relevant for our industry. This industry will integrate in the general approaches to a healthy way of life. Fitness is becoming one of the entry points of people into a healthy lifestyle,” said Olga Kiseleva, the founder and CEO of the ‘World Gym Russia‘ network.

Olga Kiseleva is the President of the Russian Association of the fitness industry operators, witch was established in 2017 and consists of 153 fitness clubs in 49 cities of Russia now. She will be a moderator of the forum’s session “New challenges of the Fitness Industry” and a business mentor of the B2B lounge.

Vasily Smolniy will be an another business mentor of the event’s B2B lounge. He is a creator of one of the most popular Internet marathons in Russia for those who seek both to lose weight and to make money on it.

“The forum participants will learn how to make the Russian fitness market competitive and how to stay up to date. I plan will be not only as a forum’s speaker, but also a mentor in the B2B lounge, where I will definitely give advice. Of course, I will share with everyone the secrets of the perfect shape,” Vasily Smolniy comments.

Mr. Smolniy has become a recognized idol for Russian people working on themselves and their bodies, for those who create their own brand in the fitness industry, the press service of the ‘Tochka Rosta’ Forum informed. His social media marathon hashtaged as #BeshenayaSushka (eng. equivalent is ‘frenzied drying’) was attended by more than 250K people, more than 2M mentions and reviews in social media was posted. Vasily Smolniy also is the author of the two Russian bestsellers on a healthy lifestyle.

Russian Economic Forum ‘Tochka Rosta’ will be organized by Krasnodar Region administration and ‘Rosa Khutor’ Resort and supported by the Russian authorities: Ministry of Economic Development, Russian Ministry of Industry and Trade and Federal Tourism Agency (Rosturism). Pan Pacific Agency covers this event as a media partner. More information about forum is available on the event’s page.