Japanese juice maker Kagome hopes to serve veggie drinks in Singapore and Mongolia

A display of Kagome juices sold in Singapore. Photo by the Nikkei. Sketched by the Pan Pacific Agency.


TOKYO, Sep 14, 2019, Nikkei. Japanese food and beverage maker Kagome plans to increase shipments of vegetable juice to Asia by eight times, targeting the region’s increasingly rich and health-conscious consumers, possibly including Singapore and Mongolia, reported the Nikkei Asian Review.

The company wants to ship about 5 billion yen ($46.7 million) of these beverages a year by the mid-2020s, up from the current 600 million yen.

Last year, Kagome founded a joint venture with Nissin Foods Holdings to sell tomato and other vegetable juices in Hong Kong and Macao. Kagome owns 30% of this venture, while Nissin’s Hong Kong unit owns the other 70%.

Kagome is now looking to spread sales into markets like Singapore and Mongolia. It is also seeking contractors in Thailand and other countries, where it could eventually start production.

The company began locally producing vegetable beverages in Taiwan in April and is also expanding sales in mainland China by tapping Nissin’s networks.

Overseas sales accounted for 22% of Kagome’s total in 2018. Its revenue in Europe and the U.S. come mostly from commercial products, like tomato sauce supplied to restaurants.

With more Asians buying Japanese beverages after visiting the country, Kagome hopes to boost its sales and name recognition throughout the region.

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