Film on China’s poverty battle grosses $295M

This file photo shows people watching a movie at a cinema in Wanda Group's Oriental Movie Metropolis in Qingdao, China's Shandong province. (AFP Photo). Sketched by the Pan Pacific Agency.

BEIJING, Oct 11, 2020, Xinhua. My People, My Homeland, an anthology comedy film depicting China’s achievements in the battle against poverty, has generated a total of 2 billion yuan ($295 million) at the China box office since its release on Oct 1, both the National Day and the Mid-Autumn Festival, ECNS reported.

Widely referred to as a follow-up to the 2019 patriotic blockbuster My People, My Country, the National Day holiday hit saw its box office receipts cross the 2-billion-yuan mark on Saturday evening, showed data compiled by Beacon, a digital platform for film distribution and advertising.

It took My People, My Homelandonly nine and a half days to score this amount of revenue, the fastest so far this year in China.

During the outgoing eight-day National Day holiday ending on Thursday, the star-studded five-part comedy contributed about half of China’s total box office of 3.95 billion yuan for the period, according to the China Movie Data Information Network.

The film adopts a storytelling technique of collective creation — one film contains multiple stories by different directors. It has Zhang Yimou, one of the best-known Chinese filmmakers, as the executive producer, and Ning Hao as the general director.

Maoyan, a movie-ticketing and film data platform, in its latest box office estimation, forecasted My People, My Homelandto rake in over 3 billion yuan in China.

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